Keith Cowing

Coaching

An executive coach's list of things to read, watch, and listen to

I have spent 20+ years building products, teams, and companies. Along the way, I have read, watched, and listened to a LOT of content. Here are some favorites.

Books on Business Leaders and Creators

  • Steve Jobs by Walter Isaacson
  • The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
  • Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
  • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz
  • The Billionaire Who Wasn't: How Chuck Feeney Made and Gave Away a Fortune by Conor O'Clery
  • Buffett: The Making of an American Capitalist by Roger Lowenstein
  • The PayPal Wars: Battles with EBay, The Media, the Mafia, and the Rest of Planet Earth by Eric M. Jackson
  • Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone by Satya Nadella
  • Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
  • Steven Spielberg: A Life in Films by Molly Haskell
  • Built from Scratch: How a Couple of Regular Guys Grew the Home Depot from Nothing to $30B by Bernie Marcus, Arthur Blank, and Bob Andelman
  • Books on Leadership and Management

  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
  • What Every BODY is Saying: An Ex-FBI Agent's Guide to Speed-Reading People by Joe Navarro
  • The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism by Olivia Fox Cabane
  • Primal Leadership: Learning to Lead with Emotional Intelligence by Daniel Goleman, Richard Boyatzis, Annie McKee
  • Never Eat Alone and Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi, Tahl Raz
  • Executive Presence: The Art of Commanding Respect Like a CEO by Harrison Monarth
  • Leadership Lessons of the Navy SEALs by Jeff Cannon
  • Make Your Bed: Little Things That Can Change Your Life...and Maybe the World by William McRaven
  • The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo
  • The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath, Dan Heath
  • The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier
  • The Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle
  • The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win by Jocko Willink and Leif Babin
  • Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin
  • Books on Productivity

  • The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
  • The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter Drucker
  • The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
  • Getting Things Done: The Art of Stress-Free Productivity by David Allen
  • The Willpower Instinct: How Self-Control Works, Why It Matters, and How to Get More of It by Kelly McGonigal
  • Atomic Habits: Tiny Changes, Remarkable Results by James Clear
  • Make Time: How to Focus on What Matters Every Day by Jake Knapp, John Zeratsky
  • Books on Product Management

  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
  • Inspired: How to Create Products Customers Love by Marty Cagan
  • The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Sean Covey
  • The 4 Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank
  • Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll
  • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull, Amy Wallace
  • Books on Sales and Marketing

  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Steve Blank
  • The Art of Persuasion: How to Influence People and Get What You Want by Juliet Erickson
  • Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation by Mike Schultz, John Doerr
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
  • On Writing: A Memoir of the Craft by Stephen King
  • Books on Startups

  • Venture Deals: Be Smarter than Your Lawyer and Venture Capitalist by Brad Feld, Jason Mendelson, Dick Costolo
  • Do More Faster: TechStars Lessons to Accelerate Your Startup by Brad Feld, David Cohen
  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
  • Rework by Jason Fried, David Heinemeier Hansson
  • The Messy Middle by Scott Belsky
  • Angel: How to Invest in Technology Startups by Jason Calacanis
  • It Doesn't Have to Be Crazy at Work by Jason Fried, David Heinemeier Hansson
  • Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou
  • Books on How to Think

  • Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb
  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven Levitt, Stephen Dubner
  • Awakening Your Ikigai: How the Japanese Wake Up to Joy and Purpose Every Day by Ken Mogi
  • Principles: Life and Work by Ray Dalio
  • Sapiens: A Brief History of Humankind by Yuval Noah Harari
  • Websites and Subscriptions

  • Techmeme — simple aggregator
    Wall Street Journal — subscription
    The Economist — subscription
  • Email Lists

  • Axios Pro Rata — venture capital, private equity, M&A
    Publish Press — media, creators
  • Seeking Alpha Wall Street Breakfast — financial markets
  • Fitt Insider — business of health and fitness
  • Video and Podcasts

  • Bloomberg Technology
  • This Week in Startups
  • A16Z Podcast
  • 20 VC
  • Grit Podcast
  • Lenny's Podcast
  • Acquired
  • -Keith

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