Keith Cowing

Career

Stand for something greater than yourself

My grandfather, Robert Grasty, was 16 years old when Pearl Harbor was bombed in 1941. He went straight to the Navy after his 18th birthday to voluntarily enroll.

My grandfather, Robert Grasty, was 16 years old when Pearl Harbor was bombed in 1941. Like the patriots of his era, he went straight to the Navy after his 18th birthday to enroll. He was rejected due to a foot surgery — they said he couldn't wear the boots. He was off the hook. But instead of going back to his life, he went to the Army. Rejected again. So he kept trying until he successfully became a sailor in the US Merchant Marine. Not only did he choose to serve, he banged on doors until somebody said, "Yes, you can risk your life for your country. Let's get started."

He recently passed away at 93 years of age. There are few World War II veterans left with us today. So let's take some lessons from their generation as we pave the path for our own future.

Build for the long term

My grandfather put himself through engineering school at Virginia Tech and then spent the core of his career — more than 25 years — at General Electric, where he spent a good portion of that time building jet engines. None of it was easy and nothing happened overnight. In today's world, it's easier than ever to find a new job or make a change. Personal autonomy is important, and I've taken full advantage of that in my own career. I don't think 25-year tours of duty should be the norm anymore. But we have to remember that it takes time to build things that matter. You don't build a jet engine in a two-week sprint. You don't win World War II in a single year. We need to mix the freedom, autonomy, and creativity thriving in today's workforce with the understanding that committing to things and building for the long term matters. Because it does.

Invest in your family and community

Strong families and relationships don't happen by accident. They happen because you invest in them. At one point in his career, my grandfather was running a large manufacturing plant. His son, my uncle Peter, came to visit. Peter had been living on a commune, with the full hippie hair and dress code to match. He didn't exactly fit in at my grandfather's office, especially during a time of serious tension between large corporations and the counterculture movement. But my grandfather didn't worry about other people's opinions, even though his reputation and relationships were the key to his livelihood. He marched Peter in the front door, introduced him to the managers, and gave him a full tour. The message was clear — to Peter and to everyone at the plant — that family came first. My grandparents, like many from their generation, were constantly investing in their family and their community. Whether it was renting a lake house for family vacations, spending time with their church, coordinating dinner groups, or getting involved with local organizations, they brought people together.

Reach across the aisle

My grandmother was a devoted Democrat, actively involved in democratic activities and land conservation in New Hampshire. My grandfather was a staunch Republican. Yet they shared fundamental values and built a lifelong partnership — 63 years of marriage and a loving family. I remember my dad asking my grandfather how many times their votes cancelled each other out. My grandfather smiled and said, "I don't know. I never asked her who she voted for." I assume he was half joking, but the message stuck with me. You can put politics aside in light of something greater than yourself. In a world that is increasingly politicized and partisan, let us remember that we can build relationships, organizations, and families across political barriers. It may not be the default. It may not be easy. But it is more important than ever.

Stand for something greater

It's hard to imagine what the world would look like without the sacrifices people made in World War II. What legacy will we leave for the generations after us? I'm not asking you to quit your job and join the Peace Corps. But think about your impact. Do things that make the world a little bit better. Build organizations that endure. Build real relationships with good people. Reach across an aisle or two. Stand for something greater than yourself.

In loving memory of Robert Alvin Grasty (1925–2018), US Merchant Marine (1943–1946).

-Keith

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